Final Concept for The Spirit Series

I Will Never Stop Exploring, Period. A 12-week team project, Alexander Mayhew - footwear designer, Jessica Caldwell - apparel and accessory designer, and myself - color material designer, working with The North Face. Our project was to design for the future of females. We created The Spirit Series, to be launched May 28, 2020,  coinciding with the annual women's menstrual hygiene day. We set out to push the boundaries for the future of females, change the perception of women within the outdoors, and tackle the endless taboo that haunts women's menstruation. Ultimately we created a product line that would help women better manage their period while in the outdoors or on the go, enabling females the power and freedom to say "I Will Never Stop Exploring, Period."

e)-FINAL_CONSUMER-BOARD__Website_resize_12_12-01.png
COLOR_Palette_Website_12_12-02.png
Material_Apparel_Callouts_Apparel_resize_12_12-03.png
Material_Footwear_Callouts_Website_Resize_12_12-01.png
Material_Accessory_Callouts_Website_Resize_12_12-02.png
COMMERCIAL_Colorway_Website__Resize_12_12-02.png
STRATIGIC_Colorway_Website_Resize_12_12-02.png
CORE_Colorway_Website_12_Resize_12-02.png
SEASONAL_Website_Resize_12_12-02.png